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Graphic Design and Illustration

An important element to any successful campaign is its visual impact. It is this "First Impression" that attracts the eye to the written word. If the words and the graphics are out of sync with each other, or the visual presentation (layout) of the copy is such that the message is confusing or difficult to comprehend, the message will be lost all together.

Basically, we have only a few seconds to get our message across and pull our reader in. This is true in Traditional Print and even more so on the Web. The average surfer will only wait a few short seconds for a page to load. Unless they are specifically looking for your site, your message has to be clear and register quickly... hopefully even before the page has fully loaded... to hold his or her attention.

Fees and Rates... Visit our FAQs Page for information on how illustration is priced. Or call us at 847-498-6194 for a free estimate on your next job. 
 

Speaking of First Impressions, your "Corporate look" or Identity, usually portrayed in the form of your "logo" or "trademark" and carried throughout your publications with corporate colors and other graphic and copy elements, is often the first impression your customer has of your offer. Before they read the copy, often before they even read the headline, they'll have an impression of who or what you are all about.

Make sure that impression is one you can be proud of. Does it say "integrity?" Does it portray a solid, professional business - one that they can trust to back up its claims? Does it show a forward moving, innovative company? It's as important, if not more so for service oriented businesses, than the ad the consumer is about to read.
 
 

Collateral materials consist of those printed pieces - "Direct Mail" advertising,  "Point-of-Purchase" handouts, catalogues and annual reports - that support and carry through the current Corporate Identity or Marketing Campaign. These pieces can be for your employees, your investors, and other businesses, as well as for your customers.
 
 

Web Design and Promotion

Newsletter and E-zines

Copywriting and Editing

Consulting